Shân Osborn

Trends by The Hustle • 7th September 2021

Biohacking: The $12B+ Move to Self Improve

We are increasingly recognizing ourselves as our own biggest asset, and biohacking presents a plethora of optimization options

Biohacking is the use of science and technology to optimize performance, health, and well-being. And it’s a mammoth space: The global biohacking market was valued at ~$12B in 2019, forecast to reach $54B by 2027 (a ~20% CAGR).

From designer babies to the (infamous) Neuralink, the intersection between biology and technology has never been greater — or more controversial

Trends by The Hustle • 14th March 2023

Blockchain and the Birth of Consumer-Led Wellness

Connect with thousands of the world’s most successful entrepreneurs, executives and insiders. Collectively, Trends members have companies with tens of billions in revenue.

They say you’re the average of the 5 people you spend most of your time with. Are you surrounding yourself with the right people? You are now.

Trends by The Hustle • 18th May 2021

A Fertile Market

Tech advancements are unveiling opportunities as male fertility enters the mainstream.

The Signal: Since we first wrote about male fertility startups back in 2019, the space has continued to attract millions.

It’s historically a female-focused industry, but entrepreneurs are now recognizing the untapped potential in male reproductive health.

Sperm counts among Western men have more than halved over the last ~40 years. Just as many infertility cases are due to male reproductive issues as those

Trends by The Hustle • 1st March 2022

What Is Esports? (And What It Means for Business)

A deep dive on opportunities in this multibillion dollar industry with sellout events and soaring viewership.

Welcome to our industry deep dive on all things esports. For more industry deep dives, business opportunities, and access to a community of 15k+ founders, builders, and operators, sign up for Trends today.
• Competitive esports are drawing more spectators than ever before
• Funds are pouring into esports companies, with the 10 largest deals of 2021 totalling $367m+
• College esports are

Trends by The Hustle • 4th April 2022

Unwrapping the Big Business of Gifting

Forget loyalty points — gifting is the new customer retention strategy. Rising demand for both corporate and private gifting presents niche opportunities.

The Signal: The market for gifting just keeps on giving. Subscribers to r/ArtisanGifts have ballooned ~400% since December 2020. VC is flowing into startups like corporate gifting’s &Open ($7.2m last May) and Japan’s gifting platform Gracia (~$14m since its 2017 launch).

Establishing connections is a major goal of gifting. As remote everythi

Trends by The Hustle • 12th September 2022

The Senior Living Space Is Ripe for Disruption

The senior living space is ripe for disruption

Trendster Kristin Egan was recently flung into the dilemma of finding suitable assisted-living options for her aging mother-in-law.

Kristin, who has a background in commercial real estate, was shocked when she first entered the senior living space as a consumer.

Trends by The Hustle • 4th April 2023

The Joyconomy Takes Off

Let’s face it, we could all do with a little lighthearted fun.

Last June we wrote about how people want to bring more play into their lives. It turns out the party was just getting started: 2023 looks to be the year of positivity and jubilance, with an additional focus on niche community building.

Here’s an update on three trends in the “joyconomy” space.

Trends by The Hustle • 28th March 2022

Retro Is Back, Baby

Retro is back, baby. We break down how to capitalize and make old school the new cool.

The Signal: In the wise words of Ethan, “What’s old is new again.” (And no, we’re not talking about that flannel shirt he’s crazy about.)

We’ve recently covered the (glorious) resurgence of direct mail and print media. But that’s just the tip of the iceberg when it comes to the bigger trend of all things retro.

Subscribers to the r/Retro subreddit have doubled since 2020, and r/80sDesign has hit 84k+ subscr

Trends by The Hustle • 28th February 2022

Science-Based Health Optimization

Monetizing science-based health optimization, and why neuroscience is no longer just for nerds.

As scientists, some of us have experienced firsthand the challenges of translating years of academic research into digestible, actionable (and, ha, interesting) insights.

But the gap between the science nerds and the cool kids is rapidly shrinking — especially in the field of neuroscience. It’s suddenly in vogue to know what a neural synapse is, or how your dopamine system is regulated.

Andrew Hube

Trends by The Hustle • 2nd May 2022

Opportunities in the Allergy Space Are Nothing to Sneeze At

The Signal: Allergies cost Americans $18B+/yr. With ~50m sufferers, they’re the 6th-leading cause of chronic illness. They’re also becoming increasingly common.

Google searches for allergy tests have never been higher. Subscribers to Reddit’s r/Allergies have doubled since 2020. There are 347k global searches/mo. for “allergy,” and 169k for “allergy symptoms,” per Ahrefs.

As the number of people suffering from both food and environmental allergies grows, need is rising in markets like: